From conventions, entertainment, and ticketed experiences, to new opportunities for content creators to engage with real-world audiences, ICC Sydney and TikTok’s partnership ushers in a new era of entertainment in Sydney. 

The multi-year deal will connect fans with their favourite artists, help boost tourism, and drive the local and night-time economy. 

It also marks the first time TikTok has become the naming rights partner for a venue or stadium anywhere in the world.